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Facebook Marketing Tips and Tricks

Create Facebook Split Test with Ad Set Duplication

Want a quick way to split test different audiences with your Facebook ads? A new feature will help you.Note that this is different from Facebook’s primary built-in split testing feature. With that feature,...

Instagram recruits Facebook VP Justin Osofsky as next COO

Instagram has named Justin Osofsky as its new COO. The head of Instagram Adam Mosseri announced the Osofsky’s new role in an Instagram post. Mosseri also announced two additional new appointments: Gedioen Aloula...

3 Benefits of Facebook Analytics

There’s one thing you can always count on with Facebook: new features.Well, make that two things: new features PLUS an occasional sense of dread and insecurity in how to successfully use and...

Google adds new mortgage feature box to search

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Facebook releases several ad personalization capabilities

Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to...

Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon

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How to set up a simple Google Ads testing framework for continual campaign optimization

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Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

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How could Facebook’s use of blockchain affect marketing and advertising?

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based solutions affect marketing and advertising?That question arises following news this week that the...

Hashtags On Facebook Help Increase Your Organic Reach In 2020

Facebook recently started pushing the use of hashtags in posts, literally in a notification stating that by adding hashtags, you can improve your reach. Finally! The Facebook Hashtag 2020 Definitive Guide: What Marketers Need To...