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Facebook Marketing Tips and Tricks

Facebook’s ‘Premieres’ videos now available to all global Pages

Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls...

Three Ways to Restrict Your Facebook Audience

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers,...

Collect Leads from a Facebook Canvas Contact Form (and Target Them)

Last week, I provided you with a step-by-step for how to create a Facebook Canvas contact form. But once you create these ads, how do you collect the leads? And how do you target...

Facebook Messenger Customer Chat Plugin: Closed Beta

I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I...

Highlights And Top Tweets From HubSpot’s Annual INBOUND Conference – #INBOUND18

Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. HubSpot is a developer and marketer of software products for inbound marketing and sales. It was...

Google rich results test tool adds support for article structured data

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Facebook Analytics, the Pixel, and Events

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?In this...

How to Add a Contact Form to a Facebook Canvas

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook (see examples here). They can then get creative by building an experience based on components...

What is an Ideal Facebook Ad Frequency?

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups.As with many aspects of Facebook, there’s...

Guide to Core Web Vitals for SEOs and Developers

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