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Facebook Marketing Tips and Tricks

Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. And more...

8-Event Limit and Domain Verification Scenarios: iOS 14 Challenges

As advertisers prepare for the iOS 14 prompt to go live, the loudest complaints are related to the 8-event limit. Either they are unable to configure their eight events or limiting optimizationHow...

Problem: Unable to Verify Domain to Configure Web Events

Before you’re able to configure the eight web events you’ll use for optimizing your Facebook ads, you first need to verify your domain.There’s plenty to explore here. In this post, we’ll discuss…Why...

ERROR: “This event hasn’t been set up on any of your domains”

Have you recently seen an error like this in Facebook Ads Manager?This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad...

Google expands phrase match to include broad match modifier traffic

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Google Ads Auto Applied Recommendations: Every setting, explained

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Google will suspend merchant sites that show higher prices in the checkout

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Google Search Console Discover performance report now includes all data

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Google Search launches about this result feature

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Marketers say COVID vaccines create hope for quick return of in-person events

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