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Social Media Marketing Tricks and Tips

What to Know About Dfinity’s New Cryptocurrency

Dfinity launched Internet Computer last week. ICP, its cryptocurrency, already has a market cap of over $30 billion. This article is not about the value of owning ICP or how or why you...

How to Create a Lead Generation Minisite in 3 Steps

Do you have a long list of domains you never had time to create a website for?Who doesn’t, right?Here’s an idea for at least one or two of those: set up a...

Social Media Usage Statistics for 2021 Reveal Surprising Shifts

2021 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual  The Infinite Dial report, found surprising shifts in...

A Long Story: How I Found YouTube KOLs for Marketing Purposes | by Octoparse...

Build yourself a YouTube Channel CrawlerI really confused about how could a marketer like me to find capable working partners fast and effectively and get my product exposed perfectly to those who need...

Ten tips for acquisition email success

There’s never been a better time to launch an email campaign to attract new customers. Why? The way consumers purchase products and engage with brands is changing. Ecommerce is exploding. Consumers spent $861.12...

Ad revenue up for Facebook and Twitter, Amazon buyers’ remorse: Monday’s daily brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up...

Demandbase announces major acquisitions, shifts focus from ABM

Veteran ABM vendor Demandbase today announced two major acquisitions, the sales and marketing intelligence platform InsideView and the technographics provider DemandMatrix. This follows its acquisition of ABM orchestration and analytics platform Engagio in...

New Pega products, Microsoft Ads integration: Wednesday’s daily brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up...

Your eleventh-hour SEO intel on Google’s Core Web Vital metrics

If you ventured onto the web in the 1990s, you were inundated with content, left to your own methods of finding relevant information — until Google, that is. Back then, the now go-to...

IBM Watson adds creative optimization to OTT, video

Since IBM Watson introduced its Advertising Accelerator in early 2020, brands like Toyota and Best Western have used the AI platform to deliver ads with optimized creative elements for display advertising. Now, Watson...