You MUST have clickable links on your banner to make best use of your banner artwork in YouTube.
Having your banner clickable links gives you the opportunity to short cut and promote your other off YouTube locations where you want your viewers to connect with you.
These are often unofficially called social media links, okay so stop right here. THESE ARE LINKS they don’t have to be just for your website or social media! These links can be to any url.
SO!….. as a business owner where would you want to take your visitors? Yes this could be social media but it doesn’t have to be.
Now here’s the BIG EXCITING IDEA… The very first link not only gives the icon but it also allows you to add text that appears on your banner. So this first link will get the most attention.
Many channels have this first banner artwork link with just their website… okay not bad BUT why not make this a link to your lead magnet sales page?
Using this first youtube banner artwork link to drive sign ups to your email list is a far more strategic use.
Okay so a mistake I want to stop you from making with your banner link here is NOT to keep switching your lead magnet up too often — WHY? — because you want to limit how hard to push to get viewers off YouTube, because we really want to keep viewers on the platform as long as possible. So no need to switch up that email list building link because once they are on your list, they are on your list.
==OTHER POINTS TO NOTE ABOUT BANNER LINKS==
- Maximum of 5 links can be added to your youtube banner artwork.
- The FIRST link is the one that has text as well as the icon.
- Use an email list building link for your first link.
- DO NOT switch that email list building link up frequently to avoid unnecessary YouTube end sessions.
What banner links are you going to have on your channel?
==THANKS FOR WATCHING==
Today you have been watching: HOW TO SET UP CLICKABLE YOUTUBE BANNER LINKS IN YOUR ARTWORK — SIMPLY TUTORIAL: https://youtu.be/n-T_J9PisuI
==A BIT OUT JUSTINA==
Hi, I’m Justina, I’ve not been on YouTube for a while on my own channel, but I’ve been on YouTube nearly everyday for my clients… so forgive me while I get myself back into the swing of my own video creation.
The thing is I’m a bit of an introvert, while not shy, I end up finding it easy to put my own marketing efforts to the bottom of the pile, preferring to work inside my business helping my really amazing clients with their video marketing, strategies and channels.
My background is television production, I worked in promotions as well as programme making and programme development, for the last 10 years (nearly) I’ve had my own small video marketing agency, doing work I love for businesses I love.
Over the years I’ve pivoted the business, some of our specialities have been filming food and animation explainers.
Today our focus is firmly on strategic video marketing for smaller businesses, often coaches, consultants, therapists and spiritual businesses.
We help them make their own videos, we also have a video editing service which is primarily for businesses leveraging YouTube, so we also provide YouTube services in management and development.
Anyway that’s us, what about you?
==CONNECT WITH ME OR FIND OUT MORE==
Find out more on our website; https://purplesquarevideo.com/
Come chat with me on instagram: https://www.instagram.com/justinavide…
You can find me on all platforms, but like this channel we’ve not been very active, but please bare with us as we slowly reintegrate and actually do our own video marketing 😀
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