As we are aware, YouTube the world’s second largest search engine after Google. It is a valuable opportunity for marketers to get their brands and organisations available online and to connect via video. Ensure your YouTube Marketing Strategy should include the following,
1, Research on your Niche
2, Sketch and Make useful content
3, Partner with others
4, Create Backlinks
5, Call- to- Action
6. Post consistently
7, Youtube SEO
Video content is the top disruptor in the marketing world. More than ever, consumers want to learn and connect with brands through video content, and brands are listening.
The results of video marketing are undeniable — more than 50% of marketing professionals worldwide list video as the type of content with the best ROI. For many businesses, the easiest part about making a video is deciding where to post it. As the most popular video hosting website by far, choosing to upload your video to YouTube is a great choice.
However, even with all of the benefits of video marketing, only fraction of small businesses are on YouTube. Why? It’s the second largest search engine behind Google and is used by 1.3 billion people worldwide. The number one reason business owners give for not having a YouTube content strategy is that they simply don’t have enough understanding of how to produce video content.
Here, we outline 7 ways for an effective YouTube marketing strategy:
1. Research on your product
To start off any business, not only content or video marketing, the first step is to do a complete study or research on the niche you are going to be in. Just like you wouldn’t write a blog before knowing what your audience wants to read about or how blog writing works right? Yes.
The best thing to do when developing your YouTube marketing strategy is to see what your competitors are doing. What kind of video content are they producing? How successful is their video content? Are you able to find some errors and mistakes in the content they produce? Analyse what is already out there in the market and what is or is not succeeding before you begin to build out your own content.
2. Sketch and make useful creative Content
When creating content for YouTube, it’s important to consider why people are interacting with video content more than any other content type. It’s because they find video to be more personal and engaging than blogs, white papers and ebooks, and are looking for the entertainment value of video paired with the utility of conventional formats.
So what does this mean for video creators? The number one thing to keep in mind is that you must keep your content interesting. While people would prefer to watch a video tutorial, if you create an unappealing video of someone droning on about how to use a product, the customer will likely abandon the video, and in some cases, the product.
You have an endless variety of video topics to choose from. You could create content on how to use a product, success stories of people who’ve used it, office culture videos, demo videos — if it can be presented in a creative, useful way, it’s worth exploring.
3. Partner With Others
YouTube is dominated by a unique form of celebrity that has only been around for the past few years — the YouTuber. These stars build huge followings around their channels, which can garner millions of followers and billions of views.
There are YouTube stars for every interest — while the stereotypical YouTuber vlogs about beauty, video gaming or fashion, many of them make videos about home organization, parenting, car repair and everything else that could interest a consumer.
Try and reach out to a YouTuber that makes videos about your industry, or one who resonates and sync with your desired customer. This is an extremely effective way to bring attention to your brand and content, and is a win-win for both parties involved. When you collaborate with someone who has a similar audience to yours, the cross-exposure is both organic and lucrative.
4. Create Backlink to your site
While this may sound simplistic, it’s actually one of the best ways to drive traffic to your website. This can be done in two ways — you can add an icon within your video that will take users to your site once they click on it, or you could add a link in your description box below the video.
And you can post about your product or article in Quora, medium, and linked in with the link to direct to the site if the readers are interested to know more.You can also do guest post in the websites which are relevant to your niche with the link back to your site
5. Create Calls-to-Action
While inserting traditional button CTAs isn’t an option in YouTube marketing, you still need to create calls-to-action for your users. What are you asking them to do at the end of each video?
Well, the answer should depend on which stage of the funnel the video is geared towards. If it’s an introductory video, ask them to like and subscribe to your page for more content. If it’s a demo video, ask them to check out your website for more information. Creating calls-to-action in your videos will actively guide your viewers through the sales funnel and help you see results faster.
6. Post Consistently
It’s understandable that many businesses find a YouTube channel harder to maintain than, say, a blog — YouTube videos can rack up production costs quickly, and the script-writing, filming and editing can take a lot of time. However, YouTube must be treated the same as any other part of your content strategy.
Which is to say, if you aren’t consistent, you’re not going to see any results.
YouTube marketing is like all other marketing, and if you’re going to do it, you have to be all in. Make an introductory video on your channel so that subscribers know how often you’re going to post — and once you’ve gotten into a rhythm, stick with it.
However, consistency doesn’t end with how often you post videos — you also have to be consistent with their quality. If you start off posting well-produced, thoughtful videos, and soon begin to post poorly filmed and written content, you’re going to see a drop in your following. When you post your first video, make sure subsequent videos maintain, if not improve, the initial quality. In order to build a following and see results, you absolutely must be consistent.
Creating video content can be a time-consuming and lengthy process, but is incredibly important in the visual age. No matter your audience, consumers of all stripes are choosing video over other content types, so it’s more critical than ever to make sure your YouTube marketing strategy is keeping up.
7, Youtube SEO
It is very important to do SEO for your video to drive free traffic to any video you post. The key parameter which you should have ,
7.1, Best Keyword
7.2, Video Title
7.3, Meta tag Description
7.4, Video Analytics and optimisation
Want to learn more in detail about youtube SEO and marketing, keep visiting our blog for more updates.