Cannes Lions Managing Director Simon Cook on Making the 2021 Festival Virtual

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The increasingly inevitable news that for a second year there would be no advertising industry gathering en masse along Le Croisette with Cannes Lions came as a surprise to few, even if festival owner Ascential had been insisting it would happen somehow. Going into April, the increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June feeling all but impossible.

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