Here’s How Ikea, a Challenger Brand in Japan, Built a New Audience

0
22

When one thinks of a challenger brand, Ikea doesn’t necessarily leap to mind. However, in Japan, the venerable Swedish brand is just that. Here’s how Ikea broke through, according to Anna Ohlin, country marketing manager in Japan, the first guest at nitronet’s Challenger Brands in the APAC region.

Advertisement
Dating Website Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.



Original Source

This site uses Akismet to reduce spam. Learn how your comment data is processed.