Instagram to Begin Testing Fundraisers Directly Within Feed


Instagram will begin testing a way for users to create and share fundraisers for nonprofits directly within feed.

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People will be able to link to any eligible nonprofit directly within feed posts. This provides a long-term option for these efforts, as Instagram’s current tools only work in Instagram Stories and Instagram Live, giving these posts a short shelf life.

Instagram said 100% of money raised through these tools goes directly to the target organizations, and donations are securely processed via Facebook Pay.

The Facebook-owned photo- and video-sharing platform has been sharing a #GivingTuesday Story at the front of its Stories bar, encouraging people to support small businesses and donate directly to nonprofits.


Starting Monday (Nov. 30), users who follow accounts that use the I Donated or Donation stickers will see those accounts added to a shared Story at the front of their Stories bar, for a limited time.

The main Instagram account and the @creators account will also highlight creators who are making a difference in their community and sharing tips on how users can give back, whether through volunteering, donations or simply a kind gesture.

And the @shop account is sharing the stories of the people behind businesses and enabling users to shop directly via the application.

Instagram wrote in a blog post Monday, “From @theconsciouskid) using their platform to promote racial equity in education, to @ohhappydani raising money to create allyship artwork for educators across the U.S., to small businesses like @expeditionsubsahara selling authentic African goods by African artists to fund a girls’ STEAM school in Senegal, we’re excited to see our community extend these efforts through Giving Tuesday.”

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