#GivingTuesday marked the start of #GivingSzn on TikTok, as the video creation platform kicked off a monthlong in-application celebration of generosity and goodwill.
TikTok will start things off by donating $3 million in funds and $1 million in ad credits to a diverse group of nonprofits supporting a range of causes. A full list is available here.
Donation links can now be added to profiles so that users can raise funds for causes and charities they care about. Once they are added, the organization’s name will appear just below the user biography, and tapping on it will take viewers to a screen enabling them to donate to that organization.
TikTok said in a blog post Tuesday, “As we embark on a month of gratitude and generosity, we’re excited to launch programming that not only entertains, but also gives back. #GivingSzn on TikTok connects creators and artists with nonprofit organizations so that they can work together to raise awareness and fundraise for causes they’re passionate about.”
Charli D’Amelio will host a livestream fundraiser on TikTok Tuesday night to benefit American Dance Movement, and TikTok teamed up with D’Amelio to establish the Charli D’Amelio Dance Grant and donate $100,000 to the organization.
Other livestreams set for later this month include Cyndi Lauper hosting a variety show to support True Colors United and Aly & AJ performing to benefit The Jed Foundation.
TikTok wrote in its blog post, “The TikTok community has truly come together this year to bring sunshine and positivity to those around them—through comedic relief, artists whose music inspired dance challenges the world round and everyday acts of kindness captured in delightfully heartwarming moments. On this #GivingTuesday—a globally recognized day of giving—we’re partnering with our community in celebration of #GivingSzn, a monthlong in-app celebration of generosity and goodwill featuring live programming from creators and nonprofit organizations, including fundraisers and community-rallying moments.”