YouTube is a Great Place to Make Money Online!
I wrote a full case study, about how much you can earn with 100K or 1M views on YouTube and I showed exact numbers from my channel.
I think it will help you exactly how to calculate the earning of any YouTube Channel with any size, as subscriber number doesn’t matter, It’s the number of views, and more precisely, the number of ad views.
Here we are:
This is my YouTube Channel Analytics Dashboard today in 21–8–2020
**Let’s first start and see How much money does YouTube pays for 1000 views?**
To make things simple, let’s understand firstly how youtube calculates your monthly revenue, or how it calculates how much you earn per view on a certain video.
The idea is simple, you earn for each **Ad** (Impression or Click) and not on video views.
so if you have 1M views on YouTube, but no Ads are present on the video, **you simply earn nothing!**
of course, we are talking here about earning from Ads (Google Adsense) and not other methods that I will mention later.
So now we know that you get paid on Ad view or clicks, but how much you earn per Ad view or click?
I will show you now two dashboards of **two YouTube Channels**, Take a look:
Take a look at the RPM and the CPM! 😲
the first channel generates more than 12X revenue compared to the second, **why!?**
– CPM: How much advertisers paid per thousand monetized playbacks.
– RPM: How much you earned per thousand monetized playbacks.
There are three factors that determine your CPM (Cost per 1000 Views) or revenue on YouTube:
1. **How Much Views you are getting**, and to be more accurate, how many times ads are shown on your videos and how many times are clicked.
2. **Your Target Audience**: The CPM in Top English Countries is almost 10x of that of other countries. as an example, I have two channels: one has a CPM of around 22$, and the other one about 1–5$.
3. **Ads and Targeted Keywords**: Not all ads have the same price. you can use tools to determine the CPC of keywords and optimize your videos to increase your CPM.
For example, Ads related to Digital Marketing and Online Business has a Higher CPM than others.
Let’s see this:
If you go now to [H-supertools free keyword research tool] and search for this keyword: “learning cooking”, you will see the following results:
The CPC (cost per click is 1.35$)
While if you search for “Email Marketing companies”, you will see the following:
The CPC (cost per click is 18.55$) which is much more than the first keyword.
so the content you are creating videos about is very important and it determines what type of Ads will be shown on your videos.
So there is no direct answer to this, you need to identify these factors, then you can answer.
You can open and check this video and analyze the type of content, length, tags, description, title, and so on. And try to copy my strategy to increase the CPM.
going back to my channel, you can see in the dashboard that I do make around 10$ per 1000 Views.
so with a simple calculation, it’s around **1000$ per 100K** views on my channel.
and here is my dashboard:
~1400$ for 160K views, so our calculations are correct!
Now you can calculate the revenue of any YouTube Channel based on the factors we mentioned here.
Hope this helps you increase your Ad revenue from Your Channels.
Bonus: Other methods to make money from YouTube:
Affiliate Marketing: You can drive traffic to your affiliate links and earn money from an affiliate network.
Super Chat: This is a feature on YouTube. you can enable when you go live and people can pay you in the chatbox.
Merchandise: Also this is a feature on Youtube that allows you to sell T-shirts or stuff like in Teespring.
Memberships: On YouTube, you can enable memberships and people can join with a monthly fee.
Sponsoring other companies: you can sponsor and create custom ads and review for specific products and earn money directly from advertisers.
Getting Traffic: as I mentioned before, YouTube is a great place to drive traffic to your website or your premium services.
Do you know that:
– 40% of my sales come from YouTube.
– 30% of my web traffic comes from YouTube.
– 60% of my Email List is from YouTube.
– 65% of my Audience is from YouTube.
Yes, YouTube is Really so powerful when it comes to growing Online.
Starting a YouTube channel and posting videos related to your niche will allow you to:
– BE KNOWN (Brand awareness)
– Get More Traffic.
– Drive more sales.
– Build Authority
– Promote anything you want to your audience.
Keep in mind the following when you start on YouTube:
Video Optimization: You have to take care of your videos after you upload by optimizing it, take care of your Thumbnail, Title, Description, Tags, Video length, script…
Quality Content: Quality is always better than quantity, especially today. so always ensure to give the real value of highly engaging videos on your Channel.
Consistency: YouTube Love consistency, always ensure to put a schedule for your channel and publish videos on a regular basis.
Patience: Your Channel will not Grow in 1 month (even though it’s not impossible), but keep in mind that you may not see results before 6–12 months of hard work.