TikTok is teaming up with the Elton John AIDS Foundation to mark World AIDS Day Dec. 1.
The campaign begins Friday with an HIV/AIDS Education & Awareness Quiz to test TikTok users’ knowledge about the disease and educate them about prevention and their own sexual health.
On World AIDS Day, a live event will be streamed on John’s TikTok channel at 7 p.m. GMT/2 p.m. ET, hosted by Reggie Yates and featuring David Furnish and John, joined by TikTok stars and celebrity guests.
Sam Fender, Rina Sawayama and Sam Smith will also perform.
Viewers will be able to access Donation Stickers to raise money for the Elton John AIDS Foundation.
John said in a TikTok blog post Tuesday, “I’m excited to recognize World AIDS Day with TikTok and my foundation this year to celebrate progress that we’ve made and mark what we can do collectively to end the AIDS epidemic. HIV may seem a disease of the past, especially with Covid-19 in the headlines, but it still affects everyone. We all need to care about HIV and end the discrimination around this disease. There’s a great lineup for our TikTok Live to break down the myths around HIV, talk about safe sex and ensure that young people know how to protect themselves and others.”