Heineken, Tastemade, Pinterest Team Up on Holiday Hacks Video Series

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Heineken USA teamed up with Tastemade and Pinterest on a series of videos to help Pinners make those beer bottles and cans more festive for the holidays.

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Six Holiday Hacks videos will feature clever ideas and tricks to spruce up bottles and cans of Dos Equis, Heineken and Tecate, including bottle cap ornaments and decorative dips.

Pinterest said online searches for the holidays surged 77% in April versus April 2019, including three times more searches for Christmas gift ideas—all this with the holiday eight months away at the time.

A Pinterest spokesperson added, “With the pandemic causing more people to spend time in their spaces, holidays at home have taken on new meaning this year and consumers are looking for new ways to decorate and celebrate safely.”

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