Nowadays, and with the extensive use of YouTube, brands are focusing their strategies into creating videos to showcase their products in a new creative way. The importance of video marketing was already tackled in this article for B2B companies. What I did not mention before is how to make money out of this social media platform. Follow this trend, start monetizing your YouTube channel and make thousands and thousands of Riyals out of it.
The main benefit of having a YouTube channel for your brand is to showcase its work in a new and creative way. However, and specifically on YouTube, you should always rely on quality instead of quantity, because quality is all that matters. If the quality of your content isn’t appealing, you wouldn’t be able to meet the requirements and join YouTube’s Partner Program. Let’s go deeper into this. Firstly, and in order to start monetizing your YouTube channel, there is a minimum number of subscribers and watch time required:
- Your channel should have 1,000 subscribers.
- Your videos should have generated a minimum of 4,000 Watch Time hours over the last 12 months.
By creating visually appealing videos to the right audience, you will consequently attract more subscribers. Moreover, being a good content creator will not only increase your number of subscribers but also increase your watch time. Let’s do simple math: 4,000 watch time hours per year equals to 11 hours per day for 12 months. Once you reach 1,000 subscribers, it would mean that each subscriber should watch less than 1 minute of your videos per day. 1 minute! So, start creating interesting content and let your audience unlock your earning potential. Being a good content creator means complying to YouTube’s requirements easily. The only thing left for you to keep in mind is conforming to YouTube’s policies and guidelines!
We already had discussed how to monetize your website. Monetizing your YouTube channel is practically the same: you can generate income from ads. However, YouTube being a Google Partner, your channel should have an AdSense account set up to it. Integrating your YouTube channel to AdSense will automatically set you on the list of videos people will advertise on using Google Ads. Keep in mind that, as already tackled before, Google Ads charges its clients per clicks (Pay-per-click). This means that no matter how many views your video gets, if people do not click on the ad, you won’t make any money.
Surely, Facebook and Instagram are at the top of people’s mind when it comes to monetizing their business. Those platforms are where bloggers come and grow their businesses’. However, and with the rise of YouTube’s popularity, rose vloggers, or video-bloggers. I mean, who said blogs should be written? Vloggers monetized their channels so easily and efficiently that brands followed.
What brands also did, is an affiliate marketing with those vloggers. Targeting the same audience than those of vloggers, your brand will be able to keep up with the latest trends and increase its brand reputation among the right people.
YouTube is an easy-to-use and innovative platform which is very interesting for brands to use! Hop on the train, contact Brain Space’s experts and let us start making you money on your YouTube Channel today.