Motorcycle riding is a perfect pandemic activity, outdoors and socially distanced, and Harley-Davidson wants to ensure that people who are new to it are doing it properly and safely.
From now through Dec. 31, the motorcycle company will give away 500 passes to its Harley-Davidson Riding Academy to non-riders nominated by friends and family via Instagram or Twitter.
To enter on Instagram or Twitter, people can upload their favorite Harley-Davidson motorcycle image and tag the non-rider who they want to send to the academy, and the hashtags #GiftOfRiding and #Giveaway must be included.
A total of 500 winners will be chosen, with the non-riders receiving a free Harley-Davidson Riding Academy class and a $200 gift card for Harley-Davidson gear, while the people who nominate them get $100 gift cards.
The Harley-Davidson Riding Academy has certified coaches cover the basics of rider safety, operating the motorcycle, braking, turning and other navigational maneuvers.
Harley-Davidson vice president of marketing Theo Keetell said in a statement, “The thrill of riding with your best friend and reconnecting over a shared adventure is the gift that will always keep giving. From backroads to coastal highways, motorcycle riding offers open-air exploration to free your soul and sense of adventure.”