Since there’s really no valuable insight to be gleaned from my personal experience, I decided to research what YouTubers with much larger channels than mine had to say about the topic.
Below you’ll find a summary of their advice along with the original video that the strategies were sourced from.
Get Clear on Your Reasons
What is your reason for starting a channel?
- To grow a business?
- To make money?
- To become an influencer?
- To have freedom?
Is that reason enough to keep you motivated for the long run?
Start Before You’re Ready
Sean recommends posting at least 35 videos before you start analyzing your results.
This is a reasonably quantity of videos to trigger the YouTube algorithm. Your first videos are going to be your worst videos. Get them out of the way and improve as you go.
The secret to success on YouTube is posting videos on YouTube. — Sean Cannell
Experiment, take risks, practice, improve your skills, do research, and learn what works for you. Each video that you create and post is a stepping stone to success.
Answer the “Who” and “What” Question
Who are you serving, and what problem do you solve for them? Why should someone subscribe to your channel? Most creators don’t think through these questions before they start creating videos.
Don’t put out selfish content. Think about the audience first. People come to YouTube to be entertained or educated. If you’re not creating content that serves one of those purposes, you may want to reconsider your content strategy.
Improve Your Skills
Identify what skills you need to improve and actively work at getting better. For example, you could take a video filming or editing class online, work on structuring your videos to hold people’s attention longer, or design better thumbnails.
Study Successful Channels
Identify successful channels that are already doing what you want to do or have already accomplished what you want to accomplish. Then study them. Please don’t copy, but learn from their success and implement it in your own unique way.
Focus on Search-Based Content
YouTube is the second-largest search engine in the world. Each day millions of people type questions into the YouTube search bar to get answers to their problems.
If you make content that nobody is searching for, no one will know that your channel exists. Make sure that your title, description, and tags include keywords that people are actively searching for.
Commit — Don’t Dabble
If you don’t commit to getting your first 1,000 subscribers, you make never get there. With few exceptions, uploading one or two videos or creating content sporadically won’t get you the results your after.
Commit to posting one or two videos each week. Getting results on YouTube is just like getting results in the gym. You have to keep showing up day after day, week after week.
Expect That You Won’t See Results Immediately
Building a YouTube channel is a lot like growing a garden. You have to plant a lot of seeds then wait for them to grow. However, if you’re patient and keep going, you’ll eventually see the fruits of your labor.