Is It Too Late to Start a YouTube Channel in 2021? | by Krystal Wascher | The YouTube Playbook | Nov, 2020

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No, but this is why you shouldn’t wait any longer.

Credit: Canva

Maybe you’ve heard about YouTubers who make tens of thousands of dollars each month or have millions of subscribers on the platform and considered starting your own YouTube channel.

But then a small but powerful voice of doubt intervened.

What if it’s too late for me to start a YouTube channel?

However, without taking a leap of faith, it’s almost impossible to make any progress toward your goals at all.

In 2018, I was curious about YouTube, but I wasn’t ready to fully commit to becoming a video creator. So I created one video and uploaded it — just to test the waters.

I checked the stats for a few days after uploading. In the first week after uploading that video got a handful of views and 0 subscribers, so I put the idea of getting started on YouTube on the shelf and ignored the platform for almost a year.

In June 2019, I got an email from YouTube, letting me know that I qualified to apply for YouTube’s ad monetization program.

In order to qualify to have your videos monetized on YouTube, you need 1,000 subscribers and 4,000 watch time hours on your videos.

How could I have possibly met YouTube’s monetization criteria when I only had ONE video on my channel?

Image courtesy of the author.

As of November 16, 2020, that one video has been viewed by more than 122,000 people and has earned $1920.33.

At this point, I thought, maybe this was just a fluke. It couldn’t possibly happen again — could it?

I uploaded a few related videos, and sure enough, after a few weeks, they started to gain traction as well.

To date, I’ve only uploaded five videos, and I’ve earned $5465.45 in the last year since I monetized my channel.

Image courtesy of the author.

My goal for 2021 is to upload new videos to this channel at least once, if not twice per week.

However, my biggest mistake is not getting started on YouTube sooner. If I had been posting videos regularly for the last few years, I would be much farther ahead.

However, I don’t believe that it’s too late to get started and become successful on YouTube.

Here’s why…

According to Omnicore, YouTube is currently the 2nd most visited website in the world. More than 1 billion videos are watched on the platform every single day.

Due to the ongoing pandemic of 2020, more people have started watching YouTube for entertainment and education.

Aside from Google, YouTube is where people search for answers to their questions and find product reviews and tutorials.

In addition to finding answers on the YouTube platform, Google also lists relevant videos in Google search.

In the image below, you can see that two of my YouTube videos show up in the Google search results for the keyword I was targeting.

Image courtesy of the author.

Therefore, if you create videos with specific keywords in the title, Google may show your videos as results on their search pages. This is important to keep in mind if you are trying to increase traffic to your videos.

With social media platforms, there’s always a risk that they may eventually decline in popularity. For example, I can still remember when MySpace was popular. Eventually, it was replaced by Facebook, Twitter, and Instagram.

As time goes on, new social media platforms are created. Some become incredibly popular very quickly, like Tic Toc — and others fizzle out slowly over time.

However, 73% of adults in the U.S. currently use YouTube. With a user base of that size, it is unlikely that YouTube will go the way of MySpace anytime soon.

If you are thinking about starting a YouTube channel in 2021, it’s not too late. There are plenty of opportunities to grow an audience and monetize your videos.

However, please don’t make the mistake that I did by second-guessing yourself and waiting to start. If I had committed to the channel a few years ago, I would be much farther ahead in my YouTube journey today.

It’s never too late to start. Let’s make 2021 the year we finally start and grow our YouTube channels.

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