Today, I want to talk about YouTube.
It might seem weird to think of YouTube as a search engine, but when you think about it, that’s exactly what it is.
Specifically, it’s a search engine for videos
YouTube SEO is a bit different from regular SEO, and it might take a little while to get used to.
To help make it easy for you, I’ve created a list of techniques that will provide you with the visibility you need on YouTube.
The YouTube SEO process begins with video keyword research.
Here’s exactly how to find the right keywords for your YouTube videos:
Your first step is to generate a big list of potential keywords. Then, in the next step, I’ll help you find the best keyword from your list.
Here’s how to find keywords for your YouTube Videos:
One of my favorite strategies is to use the YouTube’s Search Suggest feature.
find the best keyword from your list
Now that you’ve generated a list of keywords, it’s time to choose the best one from your list.
Specifically, you want to target low-competition keywords.
This is ESPECIALLY important if your channel doesn’t have that many subscribers. If you swing for the fences and go after competitive keywords, your video is gonna get buried in the search results.
bonus tip: search for your keyword in Google.
Here’s the deal:
Most views on YouTube come from within YouTube’s platform.
But don’t stop there. Your video can get 2–5x more views if you can ALSO get it to rank in Google.
The trick is to optimize your videos around keywords that already have video results in Google
Your best friend on the road to YouTube success.
TubeBuddy is a FREE browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease. Our tools can be accessed via a Desktop Browser Extension or via Mobile App learn bellow
Here’s how to extract the most SEO value from your video:
Video titles on YouTube can be up to 100 characters. However, Google cuts off the title after 70 characters.
Put the most important information at the start of your title, including the keyword.
Keywords make you rank on Google, but tags help rank YouTube videos within YouTube.
To figure out which tag to use, get on TubeBuddy and type in your keyword idea. Then, select all the tags related to your keyword (these are often more than one word). Do not overdue it! You can add up to 500 characters of tags, I recommend keeping it under 400. You do not want to confuse the YouTube algorithm. Stay focused on tags related to the keyword/phrase you are trying to rank for. Do not try to rank for more than one.
You can also use TubeBuddy’s Chrome Plugin to view tags used on other peoples videos. This plays into the strategy of creating “Similar Content” described earlier.
On each video, you have the opportunity to include a description.
If you really want to rank YouTube videos fast, make sure to follow these guidelines for the video description:
Your description should be at least 250 words long
Include your keywords within the first 25 words (eg, in the first sentence)
Repeat your keyword (“naturally”) about 3–4 times
YouTube will automatically assign a thumbnail to your video. It may or may not be flattering or a good representation of your brand.
Take control back and create the perfect thumbnail
Tips for creating a YouTube thumbnail:
Big text stating the benefit of watching the video
Your face or someones face showing a lot of emotion (happy, sad, chocked etc)
Bring outline around the thumbnail or outlining a picture inside the thumbnail
When other websites or social profiles link to your video (backlinks), it shows Google that your video is relevant and high-value. Google will rank YouTube videos with more backlinks higher.
TubeBuddy is essentially a certified YouTube SEO tool and chrome extension that connects directly to your Youtube dashboard. Once you install it on your browser (which is very easy!) and log in, your YouTube dashboard becomes entirely upgraded! (with tons of new features!). It’s YouTube certified so you know it’s 100% safe and it’s easy to install too.
When you combine all of these tools with the hard work required in building a channel, you can dramatically increase your views and subscribers (and earnings!). I did it, and so can you. With TubeBuddy, the hard work becomes a little bit less, and that makes a huge difference.
The TubeBuddy extension is free and includes the basic tools (which I love the most!), then costs anywhere from 9$ to 49$ per month for different plans. Bonus: TubeBuddy is offering discounts of up to 50% off if your channel has less than 1000 subscr
TubeBuddy has over 65 features that can help you boost your videos into the YouTube algorithm. The below are my favourite TubeBuddy features
The Keyword explorer is part of this and is the essential TubeBuddy tool that helps you grow your channel and gain views. It helped me grow a ton just by discovering what keywords to increase my output on!
This complements the keyword explorer perfectly. The suggested tags tool embeds itself into the video upload page and gives you suggested tags based on your main target keywords.
The TubeBuddy extension gives you a deep look into the rankings and tags of other videos. You can spy on other peoples videos and see their tags and add those into your video as well to gain some traction from their views!
TubeBuddy’s legend plan (my current plan) is worth it to me solely for this feature. The A/B testing feature is the ultimate tool to gain you millions of views. It allows you to compare different thumbnails and titles on the same video and see which one performs better.
This feature saves your time and can help you make you money. The bulk processing feature can:
As your channel grows, this will become an essential time-saver tool when you get more and more comments. It helps you sort through comments, fast-reply using canned responses, and highlight comments from supporters or recent subscribers!
Before TubeBuddy, I used to just share my YouTube videos to my facebook page as links to try and get more traffic to YouTube.
This tool helps you get more views from Google instead of YouTube. It suggests tags to add that will increase your web-search traffic. After you add the tags, your videos have potential to increase in rankings on Google.
This helps you translate your video titles and descriptions into other languages. You can greatly increase your global viewership!
This one is a lifesaver. In the past, I would just guess what is the best time to publish on YouTube based on my current timezone and my followers geography.
This allows you to compare your channel against your competitors in terms of monthly views, monthly uploads, subscribers, and engagement. You can export this data to a CSV and dive deep into the data as well!
This gives you an overall look at how your channel is performing. It tells you what’s working and what isn’t for your channel. It gives you a quick look at analytics, search traffic, related videos, and watch time.
Social monitor allows you to check out where your videos are being shared and talked about. It scans Twitter, Reddit, and Pinterest.
This is one of the most useful features of TubeBuddy. You’ll no longer forget any steps in the upload process! There are 9 best practices to tick off every time you upload a video!
Another incredible TubeBuddy feature! I use it to get alerts about my brand, with TubeBuddy scanning videos that are using my brand name in the title, description, or tags. It’s a great tool to monitor the general feeling about your brand on YouTube.
TubeBuddy has an awesome tool to help you generate Thumbnails for your uploads.
This tool helps you know how much to charge for brand deals! You connect it to SocialBlueBook, which then looks at your average traffic per video, monthly views, and total subscribers
The demonetisation audit is essential for me! It scans your title, keywords, and tags, and warns you whether any of them are “sensitive” enough to trigger a demonetisation.
Dive deep into competitor channels! You can compare your tags, monthly views, and more with TubeBuddy channelytics! You just need to visit any other channel and click the Channelytics tab!
TubeBuddy is hands down the best YouTube SEO and growth tool on the market. My channel has grown with it and I’ve written this review because I love it so much. It’s very easy to use and can be installed on your browser in just a few clicks. If you’re hesitant about the discounted plans, you can always install the free extension first to see if you like it! I can highly recommend TubeBuddy! Make sure to follow my how to grow your YouTube channel guide once you have TubeBuddy to grow your channel!