Every affiliate knows one golden rule: if you want to make money on the Internet, invest in video content. But before searching for a talented videomaker, you should remember the second rule. To be an affiliate is to be smart. Instead of making your own content, you can get money from other people’s videos. Moreover, advertising in social networks is becoming more and more popular. But is it possible to combine these two top directions?
You can find the answer in this article. Today we will talk about advertising in one of the most developed social networks — YouTube.
Why is Youtube?
According to the latest research, YouTube ad revenue was $ 15 billion in 2019. And it is not a final figure. The audience of YouTube is over 2 billion users worldwide. And we are talking now only about the users with active accounts. Now let’s imagine how many users without accounts go to Google every day with requests leading them to video tutorials, seminars and Youtube ads.
Social network coverage is huge. Nowadays it is not possible to imagine a person who has never faced this gold-bearing platform. The only commensurate phenomenon on the Internet is Google. These two giants complement each other perfectly. Moreover they never intersect each other’s interests.
The bigger the variety of potential leads and customers on one platform is, the easier it is to find your target audience. Youtube is fine with diversity. As of 2020 73% of the US adults use YouTube, making it the most popular online platform in the USA.
The majority of Youtube users are between 25 and 35 years old. Also, over 60% of the US people who are 50 years and older browse through YouTube content. Sounds good, but how can you turn this knowledge into money?
Youtube traffic conversion
Let’s estimate how much money you can earn if you include YouTube traffic in your business scheme. Conversion is an important metric here, but quite tricky.
The average conversion rate for YouTube affiliate deals is around 1%. It means that for every 100 views, there is only 1 conversion (no matter if it’s a purchase, registration, or just a click).
But do not become despondent. Just think of the viral videos’ success with 100K views on YouTube. A well-placed offer can raise you to the sky and generate thousands of views and dollars. From this point of view numbers look wonderful!
How to increase conversion and go beyond this vicious 1 percent? At this step you need optimization. We personally recommend the PeerClick tracker. Thanks to the powerful functionality of PeerClick, you can create rules for traffic distribution, as well as gain access to automation functionality. With the help of automation you can define the components of a successful campaign, and lessen your efforts to launch a new advertising campaign.
Types of YouTube Ads for Affiliates
Currently 5 types of ads are available to place for YouTube users. Each of them has their own advantages and disadvantages. YouTube ads generally fall into two big categories: video and non-video ads. Let’s take a closer look at both of them.
YouTube video ads
A significant departure of YouTube from other social networks is that it’s focused on video. People watching YouTube are not ready to perceive non-video content. Because of this unpleasant fact, advertisers have to adapt to the platform conditions and create video ads.
If you can create awesome video ads, you have ideas and the right view, or just enough budget to hire a professional media team, YouTube is the perfect venue for you!
- Non-skippable video ads are considered to be the most elite type of ads on YouTube. This ad must be watched by the viewer before watching the video. It appears at the beginning, middle, or end of a video. And the user has no way to skip it. It can last up to 15 seconds (20 seconds for India, Malaysia, Mexico, Singapore and the EMEA region).
You can work with these ads only by CPM (the advertiser pays for every 1000 views, regardless of the number of clicks). You will have to spend a lot of money for such advertising. But the result will not be long in coming, if the video is well-made
- Skippable In-Stream Ads (also known as True View)
Watching a video, every Youtube user faces a 5-second ad before the “skip ad” button. In-stream skippable ads appear at the beginning, middle, or after the end of a YouTube video. This ad can be skipped 5 seconds after the start of playback. It lasts from 12 seconds, and has no limitation in duration. 2–3 minutes are considered optimal. Also, there may be more than one ad. Skippable ads can be played in a row.
Working with this type of ad, the advertiser must do the first 5 seconds as attractive as possible in order to encourage the user to continue viewing. This is not an easy task. But there is also an attractive side here. You will need to pay only if the user meets one of three conditions: he views the first 30 seconds of your ad; views the ad from start to finish (if the ad is up to 30 seconds); or clicks on the ad.
What is unique about YouTube is that it can work not only as a social platform but as a search engine too. Video Discovery looks like an ad on Google search results.
These are native ads that appear in the user’s feed with regular search results. The ad block contains a video icon and no more than three lines of text. When a user clicks an ad, a YouTube channel or video page opens. The video does not play in the ad block. As with TrueView, you only pay for Discovery ads when the user views them.
YouTube non-video ads
YouTube is a very pleasant platform for advertisers. The service supports not only placing of costly video ads, but also placing of static ads. What formats can you use for this?
The content of the displays can not match the content of the video. However, the number of clicks on an ad is directly related to the coincidence of the subject of the video and the ad. You can also use popular keywords and bright creatives to draw more attention to your offer. As with most things, displays often fall prey to banner blindness. That is the reason for advertising cheapness. Just 3 cents per view.
The most common type of YouTube banner ads. Semi-transparent overlays appear at the bottom and occupy up to 20% of the viewport. There’s an option to close them. The main disadvantage of overlays is that they can only be placed from monetized channels. So, in order to launch overlays, you have to create a channel to which you can link them.
Choosing the ad type is up to you. And the great thing about Youtube is that you have the choice.
Advertising on Youtube
After studying the theory and choosing your type of advertising, it’s time to move on to practice. Let’s take a closer look at the process of placing such an advertisement..
YouTube is a part of Google, so you need a Google Ads account to run YouTube advertising campaigns. The setup will be the same as for Google Ads. Below you will find a brief description of the setup process:
1. Create an account with Google Ads.
2. Log in with your account and select the type of campaign you want to run: “Video”, “Discovery”, “Display”
3. Select an advertising goal: bids, conversions, impressions.
4. Specify your budget.
5. Choose where you want to place your campaigns (i.e. traffic source).
6. Choose your target audience. You need a tracker to define it correctly.
7. Invest in a tracker. Every successful affiliate will agree that a powerful tracker like PeerClick can help you not only track every aspect of your campaign, but also improve it and maximize profit.
8. Collect data and use it at full-load. Choose the most winning bunch and the results will surprise you 🙂
9. Optimize. Youtube users post up to 500 hours of video every minute. It is important to be open to new ideas and quickly adapt to changes.
Now you are ready to launch an advertising campaign on Youtube! Working with traffic giants like Youtube, Facebook and Instagram, it is not clear if the invested efforts are recompensed. Cheek brings success! Sometimes hard work seems useless but then it’s worthy of it. The main thing is to be smart, analyze the data with the help of a tracker and not to give up!
Moreover PeerClick gives you an incredible offer! Now you can get 100K LIFE-TIME EVENTS and set up one cloaking campaign! Hurry up and see how PeerClick can make your campaigns profitable.