This tactic ties into storytelling. Implications are used by the best sales professionals to get prospects “over the fence.”
In other words, it´s your last chance to convince your viewers to take immediate action. Not tomorrow, next week, or a month from now, no… immediately!
So, how does it work in real life? Let me show you an example.
Imagine you´re 3/5 into your video ad when you say:
“…I can´t even think what would happen if I hadn´t made that change two years ago, I just didn´t want to get to the end of my life and regret it. Honestly, I feel like I couldn´t even live with myself!”
This is some powerful stuff! I´m giving you the goods here.
If you do it right, with emotions attached to your words, two things are gonna happen:
- the prospect will start wondering he needs to make a change too
- he will reach the conclusion that not deciding now will be more painful in the future than taking action
As you probably already know, humans beings will do anything to avoid pain.
Remember this all happens at a subconscious level, and pretty fast!
Once you get your viewers to start considering the implications of not taking action today, you´re more likely to have them take the exact action you want.
It could be a registration for a webinar, a PDF download, whatever!
Of course, this doesn´t guarantee all people will take action but the best prospects will.