YOUTUBE: The Essential tool for Digital Marketing | by Massobrio Marco | Oct, 2020


Ever since YouTube made its debut in 2005, it has revolutionized video-streaming as a whole, with internet videos now more accessible to a wider audience. The platform currently has millions of users with videos being watched more than billions of times. Additionally, YouTube has reached multiple audiences and even made some of its users into popular internet stars.

It is no surprise that YouTube is also used as an effective digital marketing platform because of its great impact on web users and web visitors. For this reason, numerous video production companies utilize internet video sites like YouTube as a platform to promote various businesses and companies.

The key to success on the Internet is creating high-quality content that people want to view and share with their network. YouTube offers small businesses a home for their videos, presentations, demonstrations and client testimonials. You simply upload your video and people watch, comment or potentially share it with their other social media networks. Successful YouTube marketing requires the action of multiple factors, especially the acknowledgment of all the advantages and opportunities this platform offers to you.

So, let’s see together which are the several advantages of using Youtube as your main digital marketing platform.

Millions of users logged in every day on YouTube, which make its audience massive. With this mind, giving your company a good exposure to an Internet platform such as YouTube will not only gain you a local audience, hence, will also make your business procure an audience around the world. This will not only help your company be promoted, but also reach out to possible clients, future employees, and potential customers that will ultimately aid your business to grow.

Many small-business owners don’t know what type of videos to put on YouTube, so they neglect this social media network. YouTube videos don’t have to be complicated or huge productions. Use a video camera and create testimonials from your customers, product demonstrations, training videos or commercials for your company. You may also use screencasting software to create how-to tutorials on your computer. Screencasting software records your computer screen so you can record step-by-step through a computer-related process.

One of the essential requirements and pointers that you should take into consideration when using YouTube as a platform for your business, is to know who your target audience is. Exposing your company to an erroneous audience will not help your company to reach its goal, which in turn, will not aid your company to attain success.

Once you laid down and made it clear on who your target audience will be, it is essential that you take advantage of YouTube’s search engine optimization capabilities. Make use of the right keywords and tags which will make your company or business more searchable, visible, and accessible for web users and web visitors generating organic Internet traffic for your company website.

YouTube marketing is important to small businesses because of the potential for your video to go “viral” or get tons of views from a lot of potential customers. A viral video is one that is funny, useful or controversial. It is repeatedly shared on social media sites or by email with thousands of viewers generating a large amount to traffic to your video and your website.


Be a part of the YouTube community by commenting on other videos and responding to comments about your own video. After you upload your video, YouTube users may comment on the video by asking questions, giving advice or offering constructive criticism. You may get a multitude of YouTube comments that are not useful, or insulting in nature. Make sure to respond to the intelligent comments and provide answers to your YouTube customers.

YouTube provides channels for you to organize your videos by subject. As you create several useful videos, you want to get YouTube subscribers. YouTube subscribers are your fans. They are alerted every time you upload a new video so they can come view it. At the end of your video, tell your viewers to click the subscribe button for notification when new videos are uploaded to your channel.

At the beginning and end of your video, use annotations to place your website URL on the video. Annotations are small notes on your video that alert the viewer to important information. By placing your website URL in the video, you direct traffic to your website. YouTube also offers widgets and buttons to place on your website, directing your website traffic to your YouTube videos.

In addition to brand channels, YouTube offers other options for marketers attempting to reach the site’s many users. These opportunities include buying advertising on the home page or buying advertising that runs beside certain videos. Marketers can also use keywords so that, when certain search terms are used on YouTube, it will trigger their videos to appear as an option for users. Marketers then pay based on how many users choose to watch their video.

While some methods of advertising and marketing may cost your company a pretty penny, creating videos on YouTube is much more efficient and budget-friendly. Investing in video making equipment is much more cost-effective compared to investing on advertisement platforms such as billboards, print ads, and commercials. Investing your money and time on making videos will be truly beneficial in the end, as you get to reach a wider audience at a fraction of a cost.

Since most companies are opting for a more digital approach when it comes to promoting their products and services — from Google’s Accelerated Mobile Pages (AMP), using appropriate and relevant keywords, CRM applications, high-quality and interactive content, voice search, mobile marketing, schema markups, to influencer marketing — it is not hard to see digital marketing dominating the advertising landscape in the very near future.

As more people are accessing most of their entertainment and media over the web, it is essential to take advantage of YouTube to reach more people and give your company much-needed exposure. Digital marketing is a relatively new form of marketing which will definitely develop and evolve into something bigger in the coming years. In this globally competitive generation, it is important to have all the advantages that you can have when it comes to promoting your company.

On internet you can find a lot of courses, tutorial, book, audio-book, podcast etc. about how to learn effective and efficient digital marketing strategies with Youtube, or simply monetizing with videos on this social media, and most of the times all this training/educational offers turns out to be disorienting.

Besides multiple studies reports that a lot of companies and businesses are discourage to use this platform for the fact they don’t know, they are not able or they don’t have the necessary resources to create good quality video content to promote. It could represent a problem especially for small companies or realities who can’t even afford a testimonial or an actor for their videos ideas.

But if you want to learn actionable steps that you can actually follow to monetize and grow your business on YouTube without making videos or showing your face, you should take a look at this Training program:

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