Why YouTube is the best solution for your Business?
The iconic red play button has been a cultural staple for over a decade. Artists, comedians, and celebrities have launched their careers through YouTube.
From a business perspective, it’s hard to deny the effectiveness of video marketing. Businesses of all sizes can adopt a video marketing strategy as part of their inbound marketing strategy and enjoy these amazing data-backed benefits of using YouTube:
1. Capture Attention
No matter who your audience is, they are likely using YouTube. In fact, according to Alexa, YouTube is the second most visited site. Your potential for exposure is extraordinary.
However, you’re facing a lot of competition. Statista’s July 2015 research found that a whopping 400-plus hours of video were uploaded to YouTube every minute.
2. Generate High Traffic Volumes
According to YouTube’s research, there are over a billion users, and they watch a billion hours of video per day. That’s a lot of traffic opportunities.
Your video marketing content has the potential to reach billions of viewers.
3. Experiments with Viral Marketing
The term “viral” often conjures up this idea of a massive burst in popularity surrounding a piece of video content. From sneezing baby pandas and moms wearing Chewbacca masks to Charlie biting his brother’s finger and dancing to that catchy chorus of Despacito, there’s no doubt in the potential of viral content on YouTube.
4. Gain ROI From Multiple Video Marketing Channels
It’s no secret that when you create video to market your business, you need to see ROI. Otherwise, you’re wasting your resources.
The good news is that, as found by Wyzowl’s State of Video Marketing 2018 survey, 78% of marketers say video gives them a good ROI.
Creating and posting a YouTube video is a powerful asset to any digital marketing strategy.
5. Boost Search Engine Rankings
Google acquired YouTube in 2006 for $1.65 billion in stock to stay dominate in the world of search. The fact that YouTube videos are often ranked high on Google’s search pages shows that building your video marketing strategy around this platform can yield real SEO results.
Plus,the growing interest in video is likely encouraging Google to rank sites offering video content higher.
6. Integrate with Your Social Media Marketing
Not only are YouTube videos easy to share through your social media, but video is also wildly popular in the social world. Just for Facebook alone, users view eight billion videos daily.
Social media users generally prefer sharing video content over any other content format.
Likes and other forms of social media engagement outside of sharing are also valuable.
7. Reach Global Audiences
YouTube is an international sensation, reaching countries around the globe. It is accessible anywhere, on every device. And this shift toward mobile use is boosting the platform’s popularity even more.
To conclude, the data says it all: YouTube is your best channel to use for video marketing,diversify your video marketing strategy with multiple channels.
It’s time to hit the play button on your video marketing strategy.