Facebook Ad Dimensions and Character Limits

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When you run ads, it’s important that you understand how they will display depending on the placement. You should understand image and video specs and character limits, among other things.

When you select placements in your ad set, Facebook displays some basic requirements.

Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement.

The first is too simplistic and the second is too complicated. I wanted to create a more helpful guide with recommendations for each format and placement. That’s below.

[NOTE: If you’re looking for page, group, or event cover photo requirements, read this post.]

Facebook Feed

Facebook News Feed

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Primary Text: 125 characters (truncated after that)
  • Headline: 25 characters (truncated after that)
  • Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters (truncated after that)
  • Headline (with link): 25 characters (truncated after that)
  • Description (with link): 30 characters (truncated after that; won’t always appear)

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10 (up to 200 for Dynamic Ads on mobile)
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters (truncated after that)
  • Headline: 25 characters (truncated after that)
  • Description: 20 characters (truncated after that)

Right Column

Facebook Placement Right Column

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1.91:1
  • Recommended Resolution: At least 1200 x 1200px
  • Primary Text: 125 characters (truncated after that)
  • Headline: 25 characters (truncated after that)
  • Description: 30 characters (truncated after that)

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Headline: 40 characters (truncated after that)

Facebook Instant Articles

Facebook Placement Instant Articles

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Headline: 25 characters (truncated after that)
  • Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes
  • Headline (with link): 25 characters (truncated after that)
  • Description (with link): 30 characters (truncated after that)

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters (truncated after that)
  • Headline: 40 characters (truncated after that)
  • Description: 20 characters (truncated after that)

Facebook In-Stream Videos

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 16:9
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds

Facebook Video Feed

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 16:9
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes

Marketplace

Facebook Placement Marketplace

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Headline: 25 characters (truncated after that)
  • Description: 30 characters (truncated after that)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes
  • Headline (with link): 25 characters (truncated after that)
  • Description (with link): 30 characters (truncated after that)

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters (truncated after that)
  • Headline: 40 characters (truncated after that)
  • Description: 20 characters (truncated after that)

Facebook Stories

Facebook Placement Stories

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: At least 1080px x 1920px
  • Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 15 seconds
  • Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

CAROUSEL

  • Minimum/Maximum Number of Cards: 3
  • Image File Type: .png or .jpg
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Image Size Limit: 30MB
  • Primary Text: 125 characters (truncated after that)

Facebook Search Results

Facebook Placement Search

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1.91:1
  • Recommended Resolution: At least 1200 x 1200px
  • Primary Text: 125 characters
  • Headline: 25 characters (truncated after that)
  • Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 1:1
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters (truncated after that)
  • Headline (with link): 25 characters (truncated after that)
  • Description (with link): 30 characters (truncated after that; won’t always appear)

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 20 characters

Instagram Feed

Instagram Feed

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Primary Text: Up to 2 lines will display

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds
  • Primary Text: Up to 2 lines will display

CAROUSEL

  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 120 seconds per card
  • Primary Text: Up to 2 lines will display
  • Headline: 1 row will display

Instagram Stories

Instagram Stories

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: At least 1080px x 1920px
  • Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds
  • Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Maximum Video Length: 15 seconds per card for fixed number of cards; 120 seconds per card for default experience

Instagram Explore

Instagram Explore

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Primary Text: Only 1 line will display

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds
  • Primary Text: Only 1 line will display

Audience Network Native, Banner, and Interstitial

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: Highest possible
  • Primary Text: 125 characters (truncated after that)
  • Headline: 25 characters (truncated after that)
  • Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes (15 seconds recommended)
  • Primary Text: 125 characters (truncated after that)
  • Headline: 40 characters (truncated after that)
  • Description: 20 characters (truncated after that)

Audience Network Rewarded Video

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 60 seconds

Sponsored Message

Sponsored Message

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1.91:1
  • Recommended Resolution: At least 1200 x 628px
  • Primary Text: 125 characters (truncated after that)
  • Headline: 25 characters (truncated after that)
  • Description: 30 characters (truncated after that; won’t always appear)

Messenger Inbox

Messenger Inbox

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Primary Text: 125 characters (truncated after that)

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Image Size Limit: 30MB
  • Primary Text: 125 characters (truncated after that)
  • Headline: 40 characters (truncated after that)

Messenger Stories

Messenger Stories

IMAGES

  • File Type: .png or .jpg
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: At least 1080px x 1920px
  • Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 15 seconds
  • Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

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