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How to bid on your brand name based on incrementality
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How Walmart Plans to Become a Force for Good
The events of 2020, from the Covid-19 pandemic to the Black Lives Matter movement and the wildfires raging out west, have amplified the...
Retail Holiday Season Dilemma: Virtual or In-Store Santa?
Department store Macy’s, which pioneered the concept of in-store Santas in 1861, is opting for a virtual Santaland this year, marking 2020 as...
Marsbot is Foursquare for AirPods
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Marsbot is Foursquare for AirPods
The most important trends and changes of the past 5 years
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Google Ads turns 20: The most important trends and changes of the past 5 years
Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020
Beauty is a visual concept, which brings more visual social platforms to mind, but Twitter is no ugly duckling, with over 118 million...
