If you’re looking to get into video marketing, YouTube is one of the best channels. According to a new study, YouTube is the second most visited website on the internet, with over 50 million content creators churning out videos regularly. As many brands turn to YouTube marketing strategy as a way to advertise products and bring in leads, you should start experimenting and learning what works best for you and adhere to YouTube marketing 2020 strategies. In this article, we have curated six clever ways to help you better your YouTube marketing strategy.
6 Clever Ways to Better YouTube Marketing
1. Use Concise, Descriptive Titles
No matter how good your video looks, it’s useless if no one clicks on it. So you must optimize your video titles to bring in viewers. The initial step to optimize a YouTube video is to pick up an appealing title containing relevant keywords. Make sure that titles are between 60 and 70 characters as it allows the viewers to see the whole title at a glance. Besides, make sure the chosen title is relevant to the video topic as no one likes clickbait.
2. Create Perfect Thumbnails
While uploading a video on YouTube, you can choose a freeze-frame to use as the thumbnail. However, this cannot help you drive leads. You can make your custom thumbnail as custom thumbnails can help you attract the audience and make YouTube channel more recognizable. This is one of the significant steps we use to increase viewers and subscribers for the ONPASSIVE YouTube channel.
3. Limit Videos to Under 5 Mins
Recent studies show that the most successful videos on YouTube are typically less than 5 minutes long. So, if you want to get the most out of your videos, focus on their total watch time. Even you can experiment with video lengths to find out what works best for maximum engagement. Additionally, focus on creating high-quality content and make videos interesting, informative, and short.
4. Optimize channel to attract followers
Most YouTubers skip the profile section and entirely focus on content creation. But, a compelling profile is one of the easiest ways to promote a YouTube channel. This can be done by optimizing YouTube channel description, consistently uploading new videos, and sticking to a particular schedule.
5. Share Videos via Social Media
As a savvy marketer, it’s imperative to publish the latest videos on social media and be active in social communities. For better reach, marketers can share videos on Pinterest and Twitter, make mini promo videos on the Facebook page, integrate videos into blog content, and use Reddit for getting YouTube views. Also, collaborative videos have become popular among content creators. It is an excellent way to find a new audience and increase subscriber base.
6. Try YouTube Advertising
YouTube advertising is standard nowadays. YouTube advertising forms such as skippable video ads, non-skippable video ads, bumper ads, overlay ads, display ads, and sponsored cards can be used to reach out to the right set of customers and increase subscribers.
The future looks exciting and promises lots of opportunities for brands harnessing the power of video in their marketing mix. Having the best YouTube channel is central to increase brand awareness and connect with your customers in a more engaging way.
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