If you were thinking of marketing a book, you should know that it is a difficult process. And it takes a great deal of time and money to do right. So you will have to look at every book marketing option available. These options should give your book the most publicity, without being too expensive. One of the top options is to promote your book on YouTube. This is because YouTube is one of the most popular video sharing sites in the world. And what’s more it is free to use. So if you want to make the most of YouTube as a book marketing platform, you will need to know how to use it effectively. Here are 3 Tips for promoting your book on YouTube.
1. Know who you are marketing to
If you are going to use YouTube to market your book, you should identify your target market as soon as possible. Remember that there are a myriad of people all over the world. And not everyone will be interested in your work. So it is imperative that you know your target market and pattern your YouTube marketing campaign. That way, you won’t waste time and money on uninterested demographics. This will also make your YouTube marketing more effective and focused.
2. Create great content
Seeing as YouTube is a video sharing site, you should make sure that your videos are as well made as possible. Your main objective should be to create truly great content because you will have a lot of competition. So if you are going to make a book trailer, take your time with the process. Make sure that you create a good script, and use great graphics and illustrations on your content. You could also set up your very own YouTube channel, and fill it up with more content that revolves around your writing career.
3. Run a giveaway campaign through YouTube
Aside from releasing a great book trailer, you could also run a giveaway campaign through your YouTube channel. This will not only create goodwill with potential fans, it will also help you create anticipation for your books. When you run your giveaway campaign, you should make your giveaway as attractive as possible. It could be a signed book, tickets or clothes. Just make sure that your prizes have a relation to your writing career.
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