How to Optimized Youtube Video — 8 Easy Steps | Serenity Dime | by Mau Reen | Jul, 2020


Ever wonder how to optimize your YouTube videos so that more potential audiences will get to know your channel. This is a short tutorial on how to get more audience. If your videos are organized and optimize, it will be easier for viewers and YouTube to recognize your video for a certain topic for the audience.

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For instance that your keyword is “tips on house painting”, then your video’s file name should be “tips-on-house-painting” followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible to YouTube).

The title should not only be compelling, but also clear and concise. This will determine whether or not the viewer will click to watch your video.

Using tags will let your viewers know what your video is about. But you’re not just informing your viewers- you’re also informing YouTube itself. That way, YouTube will figure out how to associate your video with similar videos, which can broaden your content’s reach. But choose your tags wisely and make sure of the relevance of each of your tags.

Keep in mind that youtube only displays the first two or three lines of text- that amounts to about 100 characters. After that point, viewers have to click “show more” to see the full description. That is why we suggest to front-load your video description with the most important information about your topic, like Call-to-Action or crucial links.

Once you upload a video, you can categorize it under “Advanced Settings.” Choosing a category is a way to group your video with similar content on YouTube so it will be organized in the right playlists and gain exposure to mote viewers who identify with your audience.

Your video thumbnail is the main image that viewers will see when scrolling through a list of video results. They say that “90% of the best performing videos on Youtube have custom thumbnails”, it is recommended to use images with 1280×720 pixels- representing a 16:9 ratio that are saved as 2MB or smaller .jpg, .gif, .bmp, or .png files.

You’ll have to upload a supported text transcript or timed subtitles file to add subtitles or closed captions to your video. Go to your video manager then click on “videos” under the “Video Manager”. Find the video you want to add subtitles or closed captioning to and click the drop-down arrow to the edit button. Then, choose “Subtitles/CC”.

Cards are described as “preformatted notifications that sometimes appear on desktop and mobile which you can set up to promote your brand and other videos on your channel”. It is a small white, “circle with an i” symbol that you can see in the corner, or a translucent bar of text asking you to subscribe.

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