Ten tips to succeed on YouTube and live on the platform
February 14 is known worldwide for being Valentine’s Day. However, what many do not know is that, in addition to Valentine’s Day, it is a key date for YouTube. And it is that, as today, fifteen years ago, Steve Chen, Chad Hurley and Jawad Karim registered the domain of one of the most famous audiovisual platforms on the internet. Website that, today, receives 300 hours of video per minute.
The three founders knew each other from working together on PayPal and, after getting frustrated when trying to share several of their own videos, they decided to dedicate themselves to a common project that would allow them to upload audiovisual content to the network without too many obstacles. They started working on the project in January 2005 and on February 14 of the same year they registered the portal, although they did not upload the first video to the platform until April 2005.
2btube, a media group specialized in connecting with young audiences, has wanted to share with users the keys for a content creator to succeed on the popular platform. “It is not the same to succeed as a youtuber, to be successful as a brand or to know how to make the content profitable as the rights owner of the videos that are shared,” they affirm from 2btube. Here we share some of the most important tricks.
On YouTube, the person is the differentiating element of each channel and it is important that you find your own way to communicate with your followers. You should also make each video a reflection of your personal style.
It is very important to consume a lot of YouTube. Knowing which contents are having the most success or what topics are being discussed helps to capture the trend, which must be addressed from the personal style of your channel.
Having a upload frequency is essential for the YouTube algorithm to position the channel’s videos. If you go a long time without uploading a new video, its reach will be less and less.
Creativity and strategy
It is important to produce content that may be of interest to the public, whether it is informing, entertaining, amusing or exciting. All this requires creativity and a well-worked content strategy.
do what you like
A YouTube channel involves spending a lot of time thinking about content, recording the video, editing it … It is important that on the channel you do things that you really like, because if you don’t, you may quickly lose motivation. Success takes a long time to achieve and requires a lot of effort.
Having a channel is much more than uploading videos. If you want to profit economically, you must understand that there are legal and tax requirements that must be met. Also, in order to get and negotiate brand sponsorship, it is important to have a representative agency.
Thinking about the public
In addition to producing interesting videos, you have to do it using YouTube codes. Understanding the formats that are most successful and adapting them to the channel. Of course, the style when speaking on YouTube must be close and thought for the channel’s audience.
YouTube is a search engine and you have to work the SEO of the channel at the same level as that of a web page. Getting your videos found is the main challenge a brand channel faces, due to the number of videos that are uploaded to YouTube every day by well-known creators.
Study the data
Analyze in detail where the public comes from, the followers, which videos have worked better and which ones worse … The most important thing: try to find out why a content was successful or failed. You always have to think about improvements and new tactics to keep growing.
As the owner of the rights to a video, you can receive income for the ads that are shown in them, both from your own videos, and from those that use them without permission. So you can monetize your content.
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