Videos are becoming the next big thing as the attention span of the audience is becoming much more limited. With so many options available today on the web, it is necessary to know how your video can get more views and rake in moolahs.
As per available statistic, 82% of the business owners think and feel that video marketing is an essential part of their business marketing strategy. Let us understand some of the basic key terms which we will be frequently coming across throughout this blog and which will be repeated often when you create a YouTube advertising campaign.
An Ad group of YouTube is specifically the group of users who are targeted under the YouTube advertising campaign. By creating this ad group, we will have an opportunity to particularly specify the demographics of the users as well as your target audience. It means, with this, we can define the age group, gender, income level we would want to reach with our ad and also the users who have special interests. Hence, ad groups are an important tool to make sure that our underlined message reaches the right audience.
It is the amount of money advertiser will be willingly paying for their ad to be broadcasted prior to any YouTube video.
It implies that when we create and fix out an advertising campaign, we are first going to decide the maximum daily budget for our advertising campaign. Along with this we will also be specifying what we will be paying for every view when our advertisement runs. On the basis of these settings, Google automatically adds and pulls in more ads that suit optimum to the video, and in this way, they go on to create a little bidding war amongst the advertisers.
In this bidding war, the advertiser who is willing to pay the maximum in their group gets first priority and his ad is shown at the forefront of the video. So, this means, we are not bidding for our own campaign but it is the pre-specified settings done in our campaign that determine our readiness to bid for each video.
A group of advertisements with a common goal to be accomplished is known as a Campaign. It is possible that in one campaign consisting of 10 different videos, all the videos are part of the only campaign. Now, what these 10 videos will be having in common is just a simply that they are targeting the very same goals. This can be brand awareness, selling a product/service or might be even compelling CTA for users to click and discover whole currently opened website.
This is the most self-explanatory term which does not need any specific definition but yet It is very important because finally what we are aiming for through our YouTube advertisements is clicks. It is definitely one of the vital terms in YouTube advertising.
CPM or Cost per thousand is calculated as the average cost that an advertiser earns for every 1000 views of his advertisement.
In traditional internet marketing meaning when you are specifically advertising own banner ads, static advertisements on the websites you will be paying by CPM.
When as an advertiser you would say that your advertisement must be displayed on a third-party website, and are even ready to pay $5 for every 1000 views. On YouTube, its different. We will be paying for each view and not by CPM.
When we check our analytical data, we would see our metric CPM which is telling the exact cost we have collected for every 1000 views of our ad. It means, even if we are not making any payment on the basis of CPM, it’s a very vital term and metric that we would be using in our analytical data.
CPV or Cost Per View is the cost which an advertiser gains for every view of his advertisement. This is exactly how we will pay for our YouTube advertisements. So, in this we will specify what is our willingness to pay.
As I had said previously, Google will automatically generate a bidding war between our advertisers and us. The advertiser who has the highest bid wins. So, you need to be familiar with this CPV term as it is how we pay for our YouTube advertisements.
Click-through rate/ CTR signifies the percentage of clicks an ad has received. This is measured in comparison with the number of impressions it has got.
So, it means that even though our ad is shown to a large number of users, it does not denote the exact number of people who are clicking it. Let us take an example. Let us say our ad was shown 10 times to the viewers and it has received only a single click. This means that our CTR will be 10%. 10% of total time our ad was viewed when it is clicked on. This metric is necessary as it tells you about the ad quality and its engagement factor.
It is possible to run two or more different ads for the same group of targeted audience using the same keywords with a different creative or even a slightly different video, and then check the CTR rate.
When you do this, you will be able to see and check if one of the ads has a better CTR than the other. This metric informs us that which ad is more engaging and hence, checking the click-through rate is very necessary as it is an important indicator of your post quality and tells you the ad engagement level of your ads that you have been showing on YouTube.
An impression is when a user in actuality sees an advertisement.
It is not compulsory that the user needs to click on it. As I had mentioned earlier, a CTR (click-through rate) is measured by clicks divided by impressions.
When we check our analytical data for the YouTube advertising campaign, impressions are a much essential part of the analytics. Hence, for your good, you must be familiar with it.
It is Google’s free web service that gives in-depth visitors analytics.
This is Google’s online advertising program that allows you to create online ads to reach target audiences.
These are theKey phrases that people are searching for in search engines.
At the concluding part, I would just want to say that if you are someone who is thinking of starting a YouTube channel for brand awareness, promoting own products and services or even increasing your customers by targeting the right audience, it is essential that you know these terms associated with YouTube marketing. On the other hand, if you are already having your channel but are not getting the much-needed number of views as you had in mind while starting the channel, obviously you have overlooked a term or two which are essential in YouTube marketing. I am confident that this blog post has cleared all your doubts and will help you immensely gain big from your YouTube channel. So, what you are you waiting for? Make your next video and keep all these terms in mind, and don’t forget to perform timely analytics for improvising with each upload. All the best!!