YouTube is currently the leading platform for vlogging, video sharing, gaming and video marketing. It is a free platform offered by Google. YouTube has over 1 billion active users — that’s almost 1/7th of world population.
Facebook and Twitter have recently stepped into video marketing game, but still they lack the impact that YouTube has.
With over a billion unique YouTube visitors per month, there is a huge potential audience for every uploaded video. Whether it’s a roasting video or a gaming video, YouTube is the go-to platform for video consumption.
Why are YouTube subscribers important?
YouTube subscribers are important because they’ve elected to see your videos in their feed. They are loyal viewers who ultimately will share and spread the word about your videos and help you continue to grow your subscriber base.
Think of YouTube subscribers as e-mail subscribers or Instagram followers: these are users who are choosing to prioritize your content over other content available on that platform.
Now let’s discuss some smart ways by which you can get more subscribers on you YouTube channel in 2020.
1. Create a Channel Trailer
Once you have created your YouTube channel, you want to create a teaser video or trailer to promote it. Many Youtubers channels show this channel trailer at the top of their channel page, and it will automatically play whenever visitors check them out.
The benefit of creating a trailer is:
· It shows your unsubscribed visitors to quickly tell them what to expect from you.
· You can directly to your audience and ask them to subscribe.
2. Create eye-popping Thumbnails
Create a custom video thumbnail for each video instead of letting one be randomly generated.
Using annotations and relevant images as custom thumbnail for your videos will increase your videos click through rate. A custom thumbnail with a minor annotation will tell your visitors what your video is all about.
By itself YouTube offers a selection of thumbnail from three intervals of your video — at 1/4th mark, at ½ mark and at ¾th mark.
Thumbnails helps you attract new viewers to your channel and if you are making catchy thumbnails, then you are missing a lot.
3. Create a script for your video
The first step in getting started for your YouTube is to plan what your channel is going to be all about.
Decide what is that you love creating and develop related skills. Don’t try to mimic trending YouTube channels.
Video will perform better if you write a script because script will help you in organizing your videos more efficiently. By sticking to a script, you’ll be able to stay on track without deviating off to an unrelated topic. It will also ensure a perfect flow of events which will result in a well — focused video.
Include as many details as possible into your video script:
· Exact words you are going to say
· Actions that you will be taking in your video.
· Main points you need to stress.
· Necessary call to actions (do hit the like button, subscribe to my channel etc).
Identify your target audience and write your script based on their understanding.
4. Create a highly engaging content
You need to create a content which is engaging, informative and entertaining. Make sure that it stays that way throughout your video. Losing the hook in the middle can cost you a lot of viewers.
Content which works the best is either entertaining or informative. The content that really works best is entertaining and informative. It is pretty much standard with nay kind of content marketing, but in particular videos which entertain and inform are more successful.
Especially, you should be uploading a combination of burst and evergreen videos. Burst videos will be all the rage for a short period of time, getting you instant hits, but will fade away as time passes by.
Evergreen videos are those that will get you archived views and remain relevant irrespective of time, if possible, you should try to create mostly evergreen videos.
5. Increase your uploading frequency
The main reason why someone subscribers to a YouTube channel is because they love the work of the publisher and they want to see more of their videos.
YouTube subscribers don’t like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demand.
Release your videos in a timely, recurring and structured fashion. Try to publish your 2–3 videos in a week, one video in a week etc.
Stick to your schedule, don’t upload videos off schedule. This will hurt your reputation.
6. Begin Each Video with an Interesting Hook
How you hook viewers depend on you and your content. If a video is about a project of any kind, show them the end result first. A stunning result makes more and more people interested to see how you achieved it. This approach is great for DIY (do it yourself) and makeover videos. For instance, Cute Girls Hairstyle always begin her video by showing the end result before explaining how to create a hairstyle.
Stories are another by which turn you irritated viewers interest. People are hardwired for stories. When you start your video with a story, people will naturally want to stick around to see what happens. Plus, personal stories endear the presenter to the viewer and can offer provide a helpful solution to more complicated ideas.
7. Optimize YouTube titles for CTR
Being different from others is the most important aspect of YouTube success.
Best way to do this is to give your videos offbeat titles. This way, you’re going to be getting a lot of people coming to your channel.
Having eccentric will play an important role in getting views on your videos.
But to get amount of views, you also need to dive into SEO part of YouTube marketing.
Few tips for optimizing your titles for greater reach:
· Use keyword in title — This had a larger impact on SEO in the past, but it still had a pretty large effect on the video. Google crawlers don’t watch the videos the way the read the blog posts, so putting keyword in in the title will let Google bots know what your video is all about.
· Don’t make video title too long — Google shorten the length of the video to 66 characters and add ‘YouTube’ before the video. So, your ideal video title should not be more than 50 characters.
· Make the title descriptive — Give audience sneak peek as to what the video will be about.
· Make video title engaging — having a quirky title will help you get more people to click. The more clicks you have, the higher it will rank.
· Never use the word ‘video’ in the title — This will only take up space and won’t help you rank higher on YouTube’s search engine.
In short, learn how to write, catchy, relevant, and optimized titles.
8. Make the most of channel customizations
If you are going to get visitors to trust your brand on YouTube, you have to make the most of the customization options that YouTube has to offer.
Make yourself appear professional, and viewers will be sure to respect and trust you.
Having some well — crafted, custom channel art for YouTube will help you establish yourself as brand.
Use a custom background header that includes some design elements.
Make the most of the YouTube channel bio and custom URL to finish up your channel customizations. Keep the bio short and up to the point.
9. Use the right tools
There are a lot of great tools out there, but using the right tools will help you increase your organic viewership.
The more organic views you have, the more potential subscribers you can get.
List of tools available are:-
· Social Blade
· Tubular Insights
· Keyword Tool
10. Publish longer videos (+10minutes)
Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are of more than 10+minutes.
Earlier shorter videos used to perform well but now as YouTube has gained momentum, longer videos tend to rank higher.
According to comscore report January 2014, it tells that the average length of most YouTube videos was around 4.4minutes.
So, once you have a good following, you can experiment with video length and see what your audience reaction is.
Keep your videos simple, informative, entertaining and more than 10+minutes.
11. Optimize your video descriptions
Coming to the SEO aspect of YouTube videos, the video description cannot be neglected.
Description will not only let your videos be found in search engines; they’ll also give potential viewers an idea of what your videos is all about.
Having a very detailed video description makes no sense because only the first few lines of your description show up when the video is initially loaded.
Again, just like title, you should use your keyword in the description. Don’t just add to many keywords in your video description and think you could easily outsmart the search engine; it will actually hurt your chances of showing up in searches.
12. Make the most of meta tags
Make use of Google Keyword Planner for getting ideas in relevant keywords for your YouTube videos. Add only relevant keywords to your videos. It will help become more discoverable in both Google and YouTube search engines.
Overding keywords will actually hurt you, but a few well-researched and well-placed keywords can do wonders for your ranking.
A low video count may not always be only about poor content: it could also indicate poor discoverability.
Meta tags are something that plays a major role in getting your videos displayed in search results. You can browse some well-converting videos and see what meta tags they are using to give you some ideas.
13. Use YouTube cards to suggest other videos
YouTube cards are your best bet for recommending other content within a video. These are clickable interactive elements that appear like thumbnails overlays within the YouTube video.
Use them to suggest specific videos, playlists, channels, links, or even products.
14. End your videos with a high note
Whatever the nature of your videos, make sure you end your videos, on a high note.
Just like the last dialogue before the curtain falls, make sure you end your videos in a memorable fashion.
Ask your audience for a subscription and a like if they liked the video.
End your videos on a note of confidence and let your audience know that you appreciate their viewership.
Create a tail slate, or a brand like outro with a standard banner and “subscribe” annotations across all of your videos.
End your videos with a smile and keep your visitors eager for more.