It’s an opportune time to offer free trials in a time of tribulation. Streamers are seeing a spike in media consumption. Astonishingly, Disney+ subscriptions surpassed 50 million global subscribers. Meantime, Quibi continues to push its new service to now-housebound customers, but perhaps in the lens of a different use case. Plus, the tv advertising tradition of May Upfronts are up in the air.
And, influencer marketing expert Karyn Spencer, svp, marketing, Whalar, shares how TikTok videos are on a huge rise—and why it might be a good move to lean into influencer marketing during the pandemic. Once part of Vine, she helped Ashton Kutcher get to one million followers, worked on millenial marketing for AT&T and celebrity partnerships at Target.
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