Facebook extends video Ad Breaks to 21 more countries


  • Facebook is extending Ad Breaks to 21 more countries spread across Europe, Central and South America and Asia.

  • Facebook is also rolling out a “bulk video upload” feature for approved Pages to upload multiple videos eligible for Ad Breaks ad placements.

  • With this latest extension for Ad Breaks, more inventory becomes available for Facebook video advertisers.

Facebook is expanding its Ad Breaks ad unit, a 15-second in-stream video ad, to eligible publishers and creators in 21 more countries. First launched the US, the UK, Ireland, New Zealand and Australia in August, the ad units give publishers and creators a new way to monetize their content. This latest rollout to countries across Europe, Central and South America and Asia opens up new publisher and creator Pages to video ads, expanding ad reach for Facebook advertisers.

Here is the list of new countries given access to the Ad Breaks program:

  • Europe: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden.
  • Central and South America: Argentina, Bolivia, Chile, Colombia, The Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru.
  • Asia: Thailand.

Facebook also announced a new bulk upload feature for Page admins to upload multiple videos at once to the Ad Breaks program once a publisher or creator has been approved to monetize their videos.

According to Facebook, more than 15 percent of the publishers and creators eligible for the ad unit signed up to have Ad Breaks included in their video content — with ad placement now happening in more than 85 percent of eligible videos. Without knowing the number of Pages that meet the Ad Breaks requirements — 10,000 followers and videos with more than 30,000 on-minute video views during the past two months — a 15 percent adoption rate seems low, especially considering it’s a revenue-generating opportunity for publishers and creators.

Facebook reports, on average, 70 percent of video viewers that make it to an Ad Breaks ad unit within a video remain to watch the full video — which translates to, on average, a 70 percent completion for Ad Break views.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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