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3 ways to take back control from PPC automations

“Machines are better than people!”  While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy...

Social media ad spend to surpass print for first time

Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13%...

Wistia launches free version of its Channels video platform, adds new features, Facebook audience...

Wistia, the video marketing solution that allows brands to build their own video hubs, has rolled out a free version of its Channels product. It has also added new features, including a Subscriber...

Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like...

TripAdvisor advertisers can now run co-branded ads on Facebook, Instagram

TripAdvisor launched TripAdvisor Connect this week. The branded content ad product pairs the travel site’s audiences with the ad inventory and targeting capabilities of third-party sites. It is rolling out first on Facebook...

Facebook Lead Forms No Longer Available with Instant Experience

Things change quickly. Usually, I have the pleasure of writing about new Facebook Advertising features. Unfortunately, this post is about the removal of a feature.Facebook has deprecated the feature allowing for the combination...

Facebook advertisers can now use Stories ads to start conversations in Messenger

The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger.Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger.How it works. Users can swipe...

Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders

Instagram is testing product launch reminders in Stories and posts.Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire product...

Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more...

Instagram in-stream video ads driving more purchases than Story Ads: Report

Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story Ads, according to a recent report from Wibbitz. The online video editing platform surveyed 1,000...