Brennen to leave Uber – CMO Australia

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Uber’s director of marketing APAC and #8 on the CMO50 2018 list, Steve Brennen, is departing after nearly three years with the business.

Uber announced today it has appointed Lucinda Barlow to lead APAC marketing as Brennen is set to depart on October 18.

“Steve, is a fantastic leader who has devised some of our most creative and best-performing marketing campaigns over the last three years. Steve has decided to leave Uber to pursue a new opportunity and his last day will be October 18. He has led the team exceptionally well through a period of change, and I am grateful for his support in building the ANZ Marketing team and stabilising our APAC business,” Uber SVP marketing and public affairs, Jill Hazelbaker, said.

Barlow has been added to the Uber marketing team as senior director of marketing APAC. 

The former YouTube global marketing director will be responsible for marketing products and businesses, excluding UberEats, across Australia and New Zealand, India and South Asia, and North Asia.

“Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APAC team to help bring further mobility, freedom and opportunity in this exciting region,” Barlow said. 

She brings over 20 years experience in internet, technology and mobile business across Asia, the US and UK. From a former mission-critical systems engineer at BHP, to leading YouTube marketing globally, to launching Symbian’s first office in China, to building marketing functions at two internet startups, Lucinda has an industry-acclaimed track record of delivering impact at a staggering scale. 

She is positioned to lead Uber’s Asia-Pacific brand, product marketing and reputation efforts, and support the continued growth of the regional team. 

“Joining us most recently from YouTube – a destination for two billion users globally – Lucinda led product marketing, where she brought new tools and experiences to viewers and creators, built YouTube’s responsibility marketing function with a special focus on safety, launched YouTube’s first slate of ad-supported original shows, and scaled the culture and trends operation globally,” Hazelbaker, said.


“She is a passionate ambassador and advocate, and adept at building world-class teams across both established and emerging businesses. Lucinda is also deeply respected by her industry peers as a talented practitioner, and I know with her reputation of embracing challenges with creativity and curiosity, she will be right at home in the Uber family.”

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